Dynamic Process Analysis

A dynamic process refers to an ongoing change or continuous developments of conditions, inputs and feedback. These processes require constant monitoring and flexibility to optimize performance goals and the response to external factors. 

 The dynamic business processes our team will be focusing on will be “marketing”. The marketing focuses on Kean Miron center and its target audience which is (whether potential students, community members, or an industry partner). Some key components for this dynamic marketing process are “Content creation and distribution” and “engagement and feedback loops” in which can create content and distribute on various platforms like (Instagram, cougar link or the Kean website). In return, it gets feedback and engagement to improve the marketing approach and better communication for the center value. Instagram can be used for students and faculty, in which can stay up to date on any renovations about the Miron Student Center whether that’s (Events or News). 

1. The Division of Student Affairs aims to enhance student engagement, promote campus events, and foster a sense of community among students. 2. Common metrics include event attendance, social media engagement (likes, shares, comments), and growth in follower counts. 3. The primary audience comprises Kean University students, with secondary audiences including faculty, staff, alumni, and prospective students. 4. The MSC offers students information about events, leadership opportunities, and resources for personal and professional development. 5. Through active social media engagement, the MSC interacts with students by responding to comments and messages, and highlighting student achievements. 6. The Division of Student Affairs likely utilizes tools such as Google Analytics and Facebook Page Insights to monitor website traffic and social media performance, respectively. 

 Social capital refers to the investment in social relationships with the expectation of future returns in the marketplace. Its value is determined by the number of relationships within a social network, the strength of those relationships, and the resources controlled by those connected. According to Lin, social capital adds value in four by influencing information, enhancing social credentials, and providing personal reinforcement. 

At the Miron Student Center at Kean University, social capital plays a significant role in fostering community engagement and enriching student experiences. The center builds social capital by encouraging networking and collaboration, serving as a hub where students, faculty, and staff can connect, share knowledge, and collaborate on various projects, thereby strengthening personal and professional networks. Additionally, through its support services, counseling, and event programming, the center creates spaces for students to build relationships that contribute to both academic and social success. Furthermore, by promoting community involvement through events, clubs, and organizations, the center helps students participate in activities that foster trust, teamwork, and social cohesion, ultimately enhancing the sense of community on campus. 

 An Enterprise Social Network is a software platform that uses social media to facilitate cooperative work of people within an organization. Enterprise 2.0 refers to the use of emerging social software platforms within companies or between companies and their partners or customers to enhance collaboration and communication. A key framework for understanding these platforms is the SLATES model, which includes several elements: Search, allowing employees to easily find information rather than just browsing structured content; Links, connecting enterprise resources for better accessibility; Authoring, enabling employees to create and share content through blogs, presentations, and discussions; Tags, providing flexible tagging systems that organize content through folksonomies; Extensions, using usage patterns to recommend relevant enterprise content; and Signals, which push enterprise content to users through subscriptions and alerts. 

Changes in communication channels have transformed how organizations interact with employees, shifting from traditional top-down communication to more dynamic, interactive platforms that encourage engagement. A real-world example of this is MSC’s presence on social media platforms like Instagram, Facebook, and Twitter, which promote community engagement and knowledge sharing. Additionally, The Cougar’s Byte, a student-run media team under MSC, contributes to content creation by producing digital articles and videos, demonstrating the Authoring and Tagging aspects of the SLATES model. 

 The Miron Student Center provides employees with guidelines on maintaining appropriate online behavior, emphasizing the importance of confidentiality and not sharing sensitive student or institutional information. It offers clear distinctions between the use of official accounts and personal accounts and promotes best practices for upholding a professional online presence. The center employs several strategies to address inappropriate content and negative reviews, such as content moderation, monitoring official social media pages, and removing harmful or offensive content, including hate speech, harassment, and misinformation. Additionally, it engages with feedback by addressing legitimate concerns respectfully and transparently to enhance the institution's reputation.